Around the world of Essar

Essar signs new 60 million litre fuel deal with D.A Roberts

Stanlow, 17 August 2022: Essar Oil UK Limited has cemented a long-standing relationship with D.A Roberts after signing a five-year, 60 million litre fuel deal with the Shropshire-based business.  The deal will see D.A Roberts’ Gridley Brook garage in Whitchurch, Shropshire, rebranded as an Essar outlet, enabling the business to buy fuel direct from its manufacturing source to improve efficiencies and bring economies of scale savings.

As one of only six refineries in the UK, Essar is able to leverage its manufacturing strengths to provide quality products at value prices direct to dealers like D.A Roberts rather than through third parties.

Dave Roberts at DA Roberts Fuels Ltd, said: “We know how important that it is our sites are well-equipped to handle the continued increase in demand from our customer base in Shropshire. With Essar’s support we’re well-placed to do that, providing people in the region with the best deals available and allowing us to grow to invest in our future fuel offering.”

James Hughes, territory manager at Essar Oil UK, said: “It’s a great moment to finally agree terms with Mr Roberts at Grindley Brook after many years of commercial discussions.  The transfer to the Essar brand at the end of last month, was seamless and is credit to the dedication and enthusiasm of Dave’s team – well done everyone. Grindley Brook Garage is one of the largest dealer sites in the UK selling in excess of 1million litres per month and we welcome them to the Essar Retail Network.

The site will be offering all grades of fuel, including our high octane Essar 99, as well as providing customers with the chance to join the Essar Keypoints loyalty programme. We are already seeing increased volume growth and a high take up of the loyalty programme, as Dave and his team help support the Shropshire area with competitive fuel prices. I look forward to building the commercial relationship over the next 5 years and beyond.”

Carlos Rojas, head of commercial at Essar Oil UK, said: “We’re focused on delivering an industry-leading customer experience offering that will provide value to both dealers and their customers alike, and that’s what we’ll be providing as part of this deal. Our team has worked hard to develop and maintain a strong relationship with the business over the past five years that leaves us best-placed to help it achieve its future success. We are committed to building on that great business relationship with the Gridley Brook Garage over the next few years and helping its owners strengthen its historic brand.”


Notes to the Editor:

  • D.A Roberts is a family-run business that has operated in the Shropshire region for the last 53 years.
  • Image: Left to Right – Byron Barker, Paul Roberts, Carlos Rojas, Dave Roberts, James Hughes, Ricky Allman, Debbie Austin, Caroline Thelwell

About Essar in the UK 

Essar Oil (UK) Ltd is committed to playing a key role in the decarbonisation of the UK economy, with ambitious plans to build a green energy industrial cluster in the North West of England. 

Essar is transforming for tomorrow, and through Essar Oil (UK), is leading this change in the UK by developing projects in refinery decarbonisation, biofuels, and new energies logistics to help deliver the UK’s energy transition ambitions.

Essar is a leading UK-focused downstream energy company whose main asset is the Stanlow Manufacturing Complex, one of the most advanced refineries in Europe situated close to the major cities of Liverpool and Manchester.

The company has 800 employees, and is a key strategic national asset, annually producing over 16% of the UK’s road transport fuels, while playing a key role in Britain’s broader petrochemical industry.

The company is a major supplier in the North West and beyond with customers including most of the major retail brands operated by international oil companies and supermarkets, Manchester Airport, leading commercial airlines and the region’s trains and buses.

Since acquiring Stanlow in 2011, Essar has invested $1 billion in margin improvement and other efficiency initiatives to ensure the refinery remains competitive in a rapidly changing market.  Essar Oil (UK) is committed to becoming the UK’s first low-carbon refinery, investing £1billion over the next five years to support the development of the UK hydrogen economy and to decarbonise its operations.

The company launched Vertex Hydrogen in January 2022.  Vertex is a joint venture between Essar Oil (UK) and Progressive Energy and sits at the heart of HyNet, the UK’s leading industrial decarbonisation cluster. 

Vertex plans to construct two new low carbon hydrogen production units with a planned total investment of £1 billon to deliver the hydrogen production hubs.  Follow on capacity growth is planned to reach 40% of the UK Government’s new target of 10GW of low carbon hydrogen for power, transport, industry and homes by 2030.

Hydrogen from Vertex will be used to decarbonise Essar Oil (UK)’s production processes, along with lowering the emissions of other neighbouring business.

Media contacts

Michelle Lewis, Corporate Affairs Director, Essar: / 07805 854169
Peter Barrett, Powerscourt: / 07912 745 84